Adidas Canada+Sportchek
(The Adidas Academy)
Introducing the Adidas Academy – partnership with SportChek, Adidas Canada brings U15 soccer players a series of pitch challenges designed to immerse them in the ultimate Adidas experience. Boys and girls will have the chance to prove their skills through agility drills, tactical exercises, and competitive gameplay, all on the Toronto Football Club field in downtown Toronto. The Adidas Academy is more than just a training session; it’s an unforgettable journey to elevate their game, powered by the iconic Adidas brand.
Agency: Salt XC Canada
Client: Adidas
CEO: Jeff Rogers
VP: Allan Regan
ECD: Brad Van Schaik, Rena Menkes Hula
EVP: Jil Lohnes, Leanne Bernardo
VP Creative: Matt McCoubrey
ACD: Mark Delisi
CD: Iman Ghader
Creative Team: Sahil Pradeep, David Nunez
Design Team: Mikhail Anjo, James Peng
Account Manager: Christopher Rochon
Account Director: Carol Purves
Account Executive: Lucas Mastromattei
Account Manager: Amelia Rutledge
Client: Bethany Marshall, Michael Martino