HEB
Bagfiltrators

We infiltrated a platform we all use to know where to go: Google Maps, with messages on grocery bags inviting people to shop at HEB.com.mx. We distributed our bags in areas close to the competition. Afterwards, local guides took pictures of themselves using our bags in other supermarkets and uploaded the photos to Google Maps, achieving the first position.

So when they searched for supermarkets like: Walmart, La Comer or Soriana, the first thing they saw was their facade, but with our messages. In this way, we created a medium where there was no advertising: Google Maps.

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D&AD Awards Shortlist / Commerce / Use of Data / 2024

El Sol Festival Spain Awards 2024: 1 Bronze Digital & Mobile, 1 Bronze Brand Activation.
Ojo de Iberoamerica 2023: 1 Bronze for Creative Commerce, 1 Bronze for Digital & Social.
Shortlist el Ojo Digital & Social x2
Shortlist el Ojo Creative Commerce
El Ojo Direct
El Ojo Media.