Egale Canada
Hate isn't history
Egale’s new campaign, “Hate Isn’t History,” confronts a harsh truth: discrimination against the 2SLGBTQI+ community is far from over. Despite decades of progress, hate persists in new forms on new platforms. The campaign draws attention to the disturbing parallels between violent incidents from the 1950s, 70s, and 80s and those still happening today. By placing historical photojournalism side by side with modern-day social media posts, it reveals that what many assume belongs to the past is still a lived reality for countless people.
Agency: VML Canada
Chief Creative Officer: Graham Lang
Executive Creative Director: Allen Kwong
Creative Directors: Mike Richardson, Sucheta Shankar
Associate Creative Directors: Logan Franklin, Zachary Richman
Copywriters: Saskia Harper, Chloee Desjardins
Art Director: David Nunez
Senior Integrated Producer: Erin Feldman
Retoucher: Andrew O’Driscoll
Production Company: Scouts Honour
Directors: James Michael Chaing, Tricia Zaremba and Thomas Dagg
Editing: School Editing, AlterEgo, and Grayson Audio.