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Heinz
#Tomatoes Against
Cyber Bullying
(Spec)
Problem: Cyberbullying affects 1 in 4 Canadian youth, especially those who frequently use social media.
Idea: In old the days tomatoes were an easy way to show disapproval. So today we'll combat cyberbullying by replying to mean comments with tomato emojis, using social listening tools.
Execution: On Canada Day Against Bullying, we'll use #tomatoestocyberbullying to rally support to help us.
Ideation and Art Direction: David Nunez
Video Case:
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