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Heinz
#Tomatoes Against
Cyber Bullying
(Spec)

Problem: Cyberbullying affects 1 in 4 Canadian youth, especially those who frequently use social media.
 

Idea: In old the days tomatoes were an easy way to show disapproval. So today we'll combat cyberbullying by replying to mean comments with tomato emojis, using social listening tools.
 

Execution: On Canada Day Against Bullying, we'll use #tomatoestocyberbullying to rally support to help us.

Ideation and Art Direction: David Nunez

Video Case:

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