Oreo
The Yes or No Game
The relationship between parents and children faced a huge challenge in 2020: connect again with each other. Oreo helped them by creating a voice-driven technology game that adapted an old classic to teens' language.
Selected by Google as Best Case Study for Voice & AI
Effie Awards Argentina 2021
Silver - Sweets, Snacks and Desserts
Shortlist - Response to the Crisis
Argentinian Creative Circle 2021
Silver - Gaming
Silver - UI/UX experience
Bronze - IA
Bronze - Site Design
Bronze - Mobile & Tablet
+Digital IAB
Gold - Craft Technology
Bronze - Business Strategy
Agency: Digitas, Buenos Aires, Argentina
Managing director: Juan Cáceres
Creative chairman Argentina and CCO Latam: Fernando Bellotti
ECD: Fabio Mazia
ECD Experience: Leo Orsolini
CD: Alberto Fernández
Creative Team: Martín Racca, David Núñez, Nahuel Villagra.
Project leader: Bernardita Musa
Brand planner: Esteban Minoyetti
Experience planner: Juan Ciarlo
Integration lead: Juan Strassera
Media coordinator: Alejandro Diaz
Media planner: Daniel Devia
Production lead: Federico Puricelli
Producer: Cynthia Fornero
Production house: Landia
Director: Agustín Carbonere
Executive producers: Adrián D’Amario, Diego Dutil
Producer: Ale Panzitta
Photography: Diego Pavese
Art director: Ana Giovanoni
Custom design: Lucía Robles
Post-production coordinator: Julián López Coppola
Editor: Jerónimo Pérez Rioja