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Flybondi Airlines
Play4Mom
The virtual and real worlds are becoming more and more connected.That's why Flybondi, Argentina's leading low-budget airline, decided to connect with a new audience by launching a promo into the gamer world for the first time ever, so mom can enjoy a real gift in the real world.
The action was launched on Mother's Day as an opportunity for kids (and even fully grown adults) to win a better gift for their moms and put an end to hundreds of years of gifts she doesn't enjoy.
Bronze - Interactive/Gaming 2021. Argentinian Creative Circle
Agency: Havas HOY Buenos Aires
DGC: Tony Waisman
DC: María Luján Donaire / Hernán Damilano / Damián Palopoli / Santiago Ledesma
Art Direction: David Nuñez
Copywriter: Jack Fonseca
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