Visa Analysis Team

Big data has revolutionized the World of Sports, contributing to elevate the performance of event single match However, The Pumas (Argentina's National Rugby Team) hadn't had the chance to use this to their advantage.

Despite their hard work and results improvements, they were still no match for the World elite teams when it came to their budget for technology.

Having to face the toughest national teams at The Rugby Championship every year and not having ever been able to beat the All Blacks, how were The Pumas going to live up to the challenge?


Cannes Lions 2021
Shortlisted - Media/Branded Content & Entertainment
Shortlisted - Entertainment Lions For Sport/Fan Engagement

2020 +Digital Awards
Gold - Best use of data
Silver - Digital integrated campaign
Silver - Innovation
Silver - Usability

Argentinian Creative Circle 2019
Gold - Apps&Tools
Silver - Mobile&Tablet
Silver - Use of data
Bronze - Experience