More Work
Cardiac Risk Index
Argentine Cardiological Foundation
In 2023, Argentina was facing a period of severe stress and uncertainty. The situation was so volatile that it seemed like every day brought news of the value of money decreasing, political maneuvers, and other factors that were causing widespread concern among the people. This has only been made worse by the upcoming presidential elections, which have added to the uncertainty and left many feeling anxious and worried.
Ads of the world
Contagious IQ report
6 Beeps Against Gender Violence
Mitre Radio
In Argentina, 6 cases of violence against women are reported every hour.
We decided to put this reality in everyone's ears using the Greenwich Time Signal (the 6 tones used in radio stations globally to mark a new hour and recording something new over them: the female names of real life violence victims, whose stories were previously shared on its programs.
This way, a classic sound asset that remained the same since its invention in 1924 got a whole new purpose.
Bagfiltrators
HEB Mexico
We infiltrated a platform we all use to know where to go: Google Maps, with messages on grocery bags inviting people to shop at HEB.com.mx. We distributed our bags in areas close to the competition. Afterwards, local guides took pictures of themselves using our bags in other supermarkets and uploaded the photos to Google Maps, achieving the first position.
So when they searched for supermarkets like: Walmart, La Comer or Soriana, the first thing they saw was their facade, but with our messages. In this way, we created a medium where there was no advertising: Google Maps.
D&AD Awards Shortlist / Commerce / Use of Data / 2024
El Sol Festival Spain Awards 2024: 1 Bronze Digital & Mobile, 1 Bronze Brand Activation.
Ojo de Iberoamerica 2023: 1 Bronze for Creative Commerce, 1 Bronze for Digital & Social.
Shortlist el Ojo Digital & Social x2
Shortlist el Ojo Creative Commerce
El Ojo Direct
El Ojo Media.
Letters
MG Automobiles Mexico
Agency: HOY by Havas Argentina / Mexico
Chief Creative Officer Regional (HOY Latam): Tony Waissmann
DC: Jairo Lezaca (MX) Diego Servin (MX)
DC: Damián Palopoli, Santiago Ledesma y Diego Servin
Copy: Jack Fonseca, Diego Servin
Art Direction: David Nunez, Ramón Sanchez
3D: David Nunez
Advertising Manager: Patricia Balderrama
PR & Corporate Communication Manager: Mariana López
General account director: Jonathan Alatorre
Account Director: Itzel Zamora
Account executive: Socorro Nuñez
Account Director (Arena Media Mexico): Mark Nakamichi
