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Erotique Pink | Contradictions
Agency: HOY by Havas Argentina
Client: Erotique Pink
CCO Latam: Tony Waissmann
DGC: María Luján Donaire
Head of Craft & Innovation: Hernán Damilano
DCs: Damián Palopoli y Santiago Ledesma
Ideation: David Nuñez
Art Directors: David Nuñez - Jonathan Mogollón
Copywriter: Jack Fonseca
Illustration: Antonella Silvestri
Production: Marcelo Vega
Creative coordinator: Dolores Manzur
News about racism, xenophobia, and hatred towards the LGBTIQ+ community is sadly the norm. On top of that, the statistics are frightening. So, what about porn consumption statistics in the same countries? Looking at PornHub's 2001 Year in Review statistics, we discovered they reflect an opposite reality (and news in many countries), and so the idea was born.
With this campaign we set out to break social mandates that historically have been doing so much harm, and bring it to light that we still have a long way to go to overcome them.
Selected by Lürzer's Archive 2023
Argentinian Creative Circle 2023
Gold - Print campaign
Silver - Single campaign
Bronze - Outdoor
Mention - Craft
Ojo de Iberoamérica Festival 2023
Bronze - Print
Shortlist - Outdoor
