Heinz | Tomatoes Against Cyber Bullying (Spec)

Problem: Cyberbullying affects 1 in 4 Canadian youth, especially those who frequently use social media.

Idea: In old the days tomatoes were an easy way to show disapproval. So today we'll combat cyberbullying by replying to mean comments with tomato emojis, using social listening tools.

Execution: On Canada Day Against Bullying, we'll use #tomatoestocyberbullying to rally support to help us.