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Flybondi Air Airlines | Play4mom

Agency: Havas HOY Buenos Aires
DGC: Tony Waisman
DC: María Luján Donaire / Hernán Damilano / Damián Palopoli / Santiago Ledesma
Art Direction: David Nuñez
Copywriter: Jack Fonseca

As the virtual and real worlds continue to merge, Flybondi, Argentina’s leading low-cost airline, found a new way to connect with a younger audience by launching its first-ever promotion in the gaming world, turning gameplay into a real gift for Mom.

Timed for Mother’s Day, the activation invited kids and adults alike to upgrade their mom’s gift and finally break the cycle of well-intentioned but unwanted presents.

Bronze - Interactive/Gaming 2021. Argentinian Creative Circle

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