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Egale | Hate isn't history
Agency: VML Canada
Graham Lang, CCO
Allen Kwong, Executive Creative Director
Mike Richardson, Creative Director
Logan Franklin, Art Director & Designer,
Zachary Richman, Copywriter
Sucheta Shankar, Copywriter
Saskia Harper, Copywriter
David Nunez, Art Director
Rick Brown, Creative Director
Chloee Desjardins, Copywriter
Steve Emmens, Head of Production
Erin Feldman, Senior Integrated Producer
Sam Glasbey, Account Director
Michal Fetsum, Senior Strategist
Christine Maw, Chief Strategy Officer
Patrick Conway, Director, Production & Studio
Sherri O’Donnell, Director, Production & Studio
Andrew O’Driscoll, Retoucher
Andy Smits, Retoucher
Kelly Lamorie, Proofreader
Egale’s new campaign, “Hate Isn’t History,” confronts a harsh truth: discrimination against the 2SLGBTQI+ community is far from over. Despite decades of progress, hate persists in new forms on new platforms. The campaign draws attention to the disturbing parallels between violent incidents from the 1950s, 70s, and 80s and those still happening today. By placing historical photojournalism side by side with modern-day social media posts, it reveals that what many assume belongs to the past is still a lived reality for countless people.
Marketing Awards Canada 2026:
Bronze Public Service / Press Single
Bronze Public Service / Press Campaign
